The internet giant Google has held talks with Orange, the second-largest European mobile phone operator, about a multi-billion-dollar partnership to create a 'Google phone' which makes it easy to search the web wherever you are. Among the potential benefits are location-based searches: aware of your handset's geographical position, Google could offer a tailored list of local cinemas, restaurants and other amenities, and maps and images from Google Earth. Which carrier network would they piggyback on in the U.S.? T-Mobile or simply a Wifi network alone? Who needs cellular when most people use their phone 60% indoors. Cenoplex is another company that could enable free ad supported cell phones in the future.