Quantcast Consumer Reports Is Losing Credibility in Mobile ~ Dead Zones

Wednesday, December 02, 2009

Consumer Reports Is Losing Credibility in Mobile

Does 50,000 people (teenagers) filling out a surveys for money justify AT&T deserving the worst customer service rating from Consumer Reports?  I am not trying to defend AT&T but I would argue that Consumer Reports survey methodology is flawed.  Service and coverage is a local issue and no one should trust surveys which represent .02% of the entire U.S. wireless market.  They need to provide more transparency about who is filling out the survey based on this quote: "AT&T ranked the lowest in overall consumer satisfaction in 19 of the 26 surveyed cities (which), ranging from New York and San Francisco to (as FierceWireless points out) Atlanta, Cleveland, and Houston. Verizon, meanwhile, ranked first in all 26 cities in the Consumer Reports survey. Ouch."


Deadcellzones.com has far more visitors and contributors that contribute local and objective views about service.   Consumer Reports is drinking the same Cool Aid all of the carriers want you to drink and trust surveys and coverage maps.  Wireless is a local issue and you shouldn't care about customer service if your phone works, the price is competitive and you have coverage in your home, office and places you frequently visit.

2 comments:

Anonymous said...

Fantastic comments! Fair and balanced....

Anonymous said...

I can tell you that customer service for AT&T wireless is horrible. I spent 2 weeks trying to get service turned on. When they finally got me my new phone I was transfered 9 times before telling a customer service rep (if you would call them that) that if she could not activate my phone then I was not going to use At&T. After 35 minutes they completed a 2 minute task. Forget about the 2 weeks of nonsense I went through to get my phone.

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