The media and public have finally put pressure on the big carrier to provide what it claims in its ads. The AT&T femtocell has been in testing for almost three years and now it appears they finally have reached the tipping point where they have been forced to roll them out into the network. AT&T is offering them on a limited basis in these locations: North Carolina, Georgia, North San Diego, CA and Las Vegas, NV. The device promises to serve as a solution for people with poor, indoor cell coverage offloading both data and voice traffic over their network. AT&T has also announced a LTE (Long Term Evolution) roll out to start sometime next year and the Microcell (femtocell) will likely offload traffic from the cell towers through broadband as well.
We think if AT&T focuses on satisfying its customers needs and overcomes the technical barriers rolling out hundreds of thousands of femtocells on their network that it will reclaim a significant advantage over competing carriers like Sprint, Verizon, and T-Mobile. One think to watch is how aggressive the cable companies like Comcast, Time Warner, Cox and Cablevision get marketing against their customers. It isn't clear how friendly cable companies will be routing wireless voice traffic over their broadband networks. I predict that "he who owns the line into the home is the winner of all services". Voice, Data, TV, Wireless