Thursday, June 03, 2010

Howard Stern + Internet Radio = Pandora


I love to speculate about things to come in the future as I think straight vanilla reporting is for robots.  Howard Stern is one of the funniest radio personalities on the planet and his interviewing skills are the best in the business.  I have been a Sirius subscriber since Howard made the switch from terrestrial radio to satellite radio a few years ago.  Now I think its about time to switch again as a new technology is catching on like wildfire and its free.  Pandora (Music Genome Project) has reached critical mass and has been signing deals left and right with other device makers and car companies to extend the service’s reach.  Its a phenomenal service for music and I can only imagine what it would do for talk radio given the endorsement from someone like Howard Stern.

Howard Stern is at the end of his contract in 2010 and is threatening retirement again. My speculation is that he will either go to Pandora before an IPO or his show will be syndicated on the booming internet radio network. Sirius has lost focus on the product development and Pandora has quickly stepped up and offered a tremendous consumer friendly product. Its free and I bet Pandora is making a killing off of the targeted advertising. Sirius hasn't figured this out yet and still has a small audience compared to Internet Radio and Mobile Radio distribution.  See the graph below.

Remember when Pandora was on its deathbed? The struggling startup days are long gone. The service has just raised yet another round of funding, we’ve confirmed and has a lot of advertisers. The round was led GGV Capital and participated in by Allen & Company, They’re not disclosing the amount raised, but you can bet it’s fairly substantial considering that they’re last round in July of last year was $35 million. Up until now, Pandora has raised just about $57 million in total.

The new money will be used to further fuel growth and invest in new resources, the company says. Back in April, the company passed the 50 million user mark (up from 40 million the previous December) just as they launched their new iPad app. Mobile growth has been a key for the company, and it’s likely to explode even further with the launch of the iPhone 4.0 OS which will allow Pandora to run in the background for the first time. Despite the restraint, Pandora has been one of the top downloaded apps of all time in the App Store.

Related Article:
Pandora Inverse Coverage Maps

8 comments:

  1. AnonymousJune 03, 2010

    Pandora is likely going to get bought for $500M as soon as they can demonstrate that they can monetize the audience. I hope for an IPO and new stock media currency but the $50M might be enough to take them to profitability.

    ReplyDelete
  2. AnonymousJune 09, 2010

    while i like pandora, it's my least favorite of the internet radio stations. i much prefer slacker or last.fm.

    either way, i agree that i think when his contract is up, howard is going to do his own internet radio show...he'll charge people $10/mo and get to keep all the money himself rather than having to share any of it with sirius. although, i wouldn't be surprised to see him make a deal with sirius to let them simulcast the show, since he has all that stock that would pretty much become worthless if he leaves (i know i myself am dropping my subscription if he leaves). when i can get all sorts of internet radio for free on my droid, there's really no reason for me to pay $15 a month for radio anymore...

    ReplyDelete
  3. AnonymousJune 09, 2010

    All his stock is worthless if he still owns it. Too much debt at Sirius SIRI. The common stock will be recapped in a reverse split if the company survives.

    ReplyDelete
  4. AnonymousJune 16, 2010

    HOWARD WHO??

    It's a shame Howard turned his back on Blue Collar workers, who sustained and supported him when HE needed it..and who are now out-of-job workers. They now cannot afford a $160 a month cable bill much less "Pay" radio.. Although it was commercialized radio....We LOVED his commercials..it was the only time a commercial was fun to listen to.

    Now, Marketing "attempts" using Howard Stern is pointless....because NO ONE listens to Howard Stern anymore because he's not ACCESSIBLE. I cannot access him. What's the point of being behind a microphone..if no one can hear you.

    I have to "dream in the past" by watching old radio bits on youtube...and reminisce about the good ol days when I had NO job or income worries....and when the show was decent.

    Even on Blackberry devices..the Sirius app does not show all channels...which does not include the Howard Stern show..AND even their ONLINE media player doesn't work..and is not supported.

    Can a company make their content LESS accessible? Even for their SUBSCRIBERS..it's almost impossible to get their streaming content.

    No wonder Sirius and "PAY" radio is FAILING!!!

    When I realized that the "powers that be" want to move the entire populace to a "privatized" system...removing any public system..which means creating a world only for people who have a lot of money...I stopped "donating" to large multi-national corporations...I will not pay any company for anything I DON"T NEED. They no longer get my money.

    I support those who run small businesses AND support those radio and newspeople who SUPPORT ME!...

    I now listen to RANDI RHODES....she actually has something to say.

    ReplyDelete
  5. AnonymousJune 16, 2010

    It's a shame Howard turned his back on Blue Collar workers, who sustained and supported him when HE needed it..and who are now out-of-job workers. They now cannot afford a $160 a month cable bill much less "Pay" radio.. Although it was commercialized radio....We LOVED his commercials..it was the only time a commercial was fun to listen to.

    Now, Marketing "attempts" using Howard Stern is pointless....because NO ONE listens to Howard Stern anymore because he's not ACCESSIBLE. I cannot access him. What's the point of being behind a microphone..if no one can hear you.

    I have to "dream in the past" by watching old radio bits on youtube...and reminisce about the good ol days when I had NO job or income worries....and when the show was decent.

    Even on Blackberry devices..the Sirius app does not show all channels...which does not include the Howard Stern show..AND even their ONLINE media player doesn't work..and is not supported.

    Can a company make their content LESS accessible? Even for their SUBSCRIBERS..it's almost impossible to get their streaming content.

    No wonder Sirius and "PAY" radio is FAILING!!!

    When I realized that the "powers that be" want to move the entire populace to a "privatized" system...removing any public system..which means creating a world only for people who have a lot of money...I stopped "donating" to large multi-national corporations...I will not pay any company for anything I DON"T NEED. They no longer get my money.

    I support those who run small businesses AND support those radio and newspeople who SUPPORT ME!...

    I now listen to RANDI RHODES....she actually has something to say.

    ReplyDelete
  6. "Remember when Pandora was on its deathbed? The struggling startup days are long gone. The service has just raised yet another round of funding, we’ve confirmed and has a lot of advertisers"

    Relying on funding does not me they are struggling. Asking for money in that way is not actually good. Self sustaining is a good thing which they are obviously not. How much do they charge for advertising btw?

    ReplyDelete
  7. Can we get Howard Stern on Pandora in the form of a syndicated subscription?

    ReplyDelete
  8. Has anyone used the iPhone or Android apps to listen to Howard?

    ReplyDelete

Popular Posts

Popular Posts