|Because Restaurant & Wireless Service "Ain't What It Should Be"|
All this is wonderful but requires the restaurant to have quality free WiFi access on the premises and its not likely that 4G or 3G will will word indoors. It would surprise me to see location based advertising try and get into this game. The company is currently rolling the product out after two years of development, testing, fundraising, and manufacturing. 20 restaurants have signed up and many more nationally have expressed interest. This seems like a great adjunct business for a company like Boingo (Nasdaq: WIFI) to think about in the future.
What is not clear to me is does the restaurant provide the iPad for use or can the restaurant patron download the iPad app from the App store? This to me would make more sense to manage costs and give early adopters some free coupons or promotions to promote the use.