It is it a cell phone and VOIP phone. T-Mobile has a new phone that lets you talk via their regular mobile network or connect to a WiFi hotspot at home or on the go. Larry Magid demonstrates in this video.
Google says it is leading a $25 million investment into a U.K "Femtocell" company, Ubiquisys, which is developing hardware that lets cell phones run on home WiFi networks. In other words, it helps carriers move some of their data traffic away from their own cellular network, onto a home’s local area network, or the so-called “edge.”
Here is some industry scoop from our friends at Spotwave. Femtocell technology continues to experience media hype and delay in commercial availability. In addition price is anticipated to be relatively high based on implementation costs, handset requirements and network complexity. The key issues are related to frequency planning – managing the impact on the macro network, phone compatibility, synchronization (CDMA, W-CDMA), hand-off procedures, and very importantly, backhaul (access, security). Solutions to these issues generally require system-wide changes to be made by a wireless carrier planning to use the technology which slow down the wide-scale deployment and market acceptance of these offerings. The same issues faced service solutions based on Wi-Fi enabled phones, which have been available for several years now but have not had much impact in the market.
Spotwave’s proven offerings, which always maintain carrier network integrity, are compatible with any type of phone and provide a high-performance, cost-effective and future-proof approach to the issue of improving in-building coverage for subscribers at home or at work.
I thought that Telephia was in the business of selling mobile data back to the carriers to help them improve coverage? Obviously this business model wasn't sustainable due to the consolidation of carriers from 8 to 4. Sometimes I question the future lifespan of a company like Nielsen in our "on demand" world of Tivo's and real data downloads? Extrapolating viewer numbers based on sample data and surveys like Comscore, Alexa, Compete and Nielsen TV Set Top boxes is a scam. Actually numbers from relevant consumers is the new model in my opinion.
Drive testing and surveying a few thousand mobile users by making direct phone calls to customers seems like another customer survey methodology that is expensive and lacks relevancy. Why don't survey companies source more qualified panelists through web sites like DeadCellZones.com where customers are actually qualified to give feedback. Most survey companies motivate panelists by giving them a reward for taking a survey. If you were a carrier concerned with buying quality customer service data would you rather purchase information from a customer that was angry or one that just wanted a reward.
Micro targeting customers is possible with the internet and big companies still have a hard time thinking on a smaller scale. Is that a qualified or relevant customers that is worth. The fact that companies like JD Power and Telephia are the current "industry standard" for customer satisfaction is pretty scary. There are hundreds of millions of mobile customers and the fact that these companies only survey maybe less than 100,000 users per year is ridiculous. My advice is to survey customers who actaully have problems to help prioritize network improvements.
1 Sprint 5.4%
2 Cingular legacy AT&T) 5.7%
3 Verizon 8.0%
4 Cingular (legacy Cingular) 11.3%
5 T-Mobile 13.8%
6 Nextel 14.6%
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