Comcast & Cox Wireless Marketing Strategy

I can't wait to see the first cable company Cox or Comcast jump into the wireless business because there is still so much work to be done fixing dead zones. We think it will be fairly simple for either of these "cable giants" to find mobile customers who don't already have seamless wireless coverage in their home from AT&T, Verizon, Sprint & T-Mobile. These cable companies obviously know where all of the home cable subscribers are located and their only missing link is which of them don't already have seamless cellular coverage throughout their home from one of the big four wireless carriers. Based on our data we think about 50% of homes in the U.S. don't have seamless wireless coverage throughout their home. See our maps on the right. Here are three maps of Comcast and Cox where they are likely to start marketing new service. Keep in mind Comcast is experimenting with Clearwire's WiMax which they will have to supplement with femtocells soon. See this map below as well.

These cable companies will have the capability to honestly provide coverage maps down to the home level that will provide coverage in your home or office if you participate in their quad play bundle. That is using one of their femtocells / microcells that is a mini cell phone tower.

Many people have suggested the WiMax, 4G, LTE will be coming from the wireless giants but this will likely require the use of femtocells for perfect coverage. Cable companies will be very resistant and make it as difficult as possible to put voice traffic over their lines. Trust me!

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