Cox Wireless Should Focus on Unhappy Wireless Customers

Cox wireless marketing strategy should be targeted on its wire line customers where AT&T, Verizon, Sprint & T-Mobile have no in home coverage. We have data to support that 50% of homes in the US do not have seamless wireless coverage. Cox has a lot of leverage over the big 4 wireless carriers who eventually will want to put a femtocell or microcell over their lines wired into the home. There are currently only two solutions to fix in-building coverage as a consumer. Buy a femtocell or amplify a weak signal with an amplifier.

in reference to: Cox Communications – Unbelievably Fair (view on Google Sidewiki)

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