|Failed: Simplify Your Life Social Media Campaign|
AT&T continues to fail at social media because it lack any sense of doing what is right for its' customers. The company is run by a bunch of corporate marketing bureaucrats who would rather protect their jobs than do something that their customers actually want. The company has invested millions of dollars into failed social media campaigns and they have no measurable results to claim. Here are just two examples of the many hundreds of failures that AT&T has demonstrated over the years.
|AT&T Morons Thought They Could Compete With Yelp|
AT&T shut down its social search site, Buzz.com today because it does not understand media and will always be a dumb pipe. Why? AT&T thinks its better to deflect your network problems by hijacking social media traffic and promote marketing propaganda. AT&T also invests millions of dollars to spew out Twitter and blogger marketing BS to teenagers who spread phony messages about the service. They seem to prefer its more productive to bury the problem versus actually dealing with issues and help your customers find solutions to their coverage issues. Deadzones.com has preaching for a decade that carriers could simply improve their services if they would listen to their customers. This is why we started deadcellzones.com social media maps where customers share where their cell phone service does not work.
AT&T would rather try and aggregate social media traffic from other services in an attempt to hijack advertising dollars. AT&T's Buzz.com was designed to aggregate social networks, including Facebook , Twitter and Yelp to get recommendations on local venues. This is just a stupid strategy and any executive who thought this was a good idea should be fired. But, according to Forbes, the carrier is refocusing on its core local advertising products, specifically on making its Yellow Pages business, YP.com, more social. AT&T also has brand awareness, but not for one-off services like Buzz. Carriers may continue to find that they are better off throwing their weight behind an established brand, rather than trying to compete with them. They'll never have the cachet, nor the "hip" factor, that a Facebook does. Read more