Top Tips for Marketing Charity Fundraising

If you are a charity, then there are a few things that you need to be thinking about, but one of the main things is raising funds to carry out the good work that you want to do. This is a lot harder than it sounds, as getting people to part with their money for charitable causes isn’t exactly easy. As such, you need to ensure that you are marketing yourself in the right way, so that people want to support your charity. There are several different ways that you can do this, and the below article is going to discuss that in a bit more detail. If you are interested in raising money for your charity, then you should be sure to consider the below marketing strategies and choose the one that you think will work best for your business. 

Video Marketing 

One of the reasons that a lot of people struggle to donate to charity is that they aren’t getting an immediate reward as a result of parting with their money. If people are going to buy something online, then they want to be able to see exactly what they are going to get for their money. As such, you should use video marketing, so that you can show not only what your charity does, but specifically how it can benefit people. When people see the good that their money does, then they are going to be a lot more inclined to part with it. 

SMS Marketing 

A lot of the time, when people part with money for a charity, they do so impulsively. This means that you need to engage with a marketing technique that guarantees a quick follow-up rate. One of the most effective forms of marketing that allows for a quick audience response is SMS marketing. Another good thing about SMS marketing is that there are good marketing tools, such as Tatango, which will allow you to send your SMS messages to the right people and almost guarantee that you can raise money for your charity. 

Holding Events 

Although digital marketing is very effective, if you want to have time to tell people about your charity and try to raise money, one of the best ways that you can do this is by holding an event. When you do this, you can tell everyone about what you and your charity do, you can get people at the event who have been helped by your charity, and you can hold auctions and other events that will allow you to raise more money. 


There is no doubt that one of the main focuses of your charity should be raising funds, and one of the best ways that you can do this is by marketing yourself properly. You have several different ways that you can market your charity for fundraising, and the most effective methods are laid out in more detail above. Essentially, if you want to catch the attention of your audience, you should consider video marketing, SMS marketing, and you should also hold some events. 

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