Why Did Cox Fail at Wireless?

Why Didn't Cox Try Femtocells Inside of DVR's or UMA WiFi Cell Service?
Cox failed at wireless because they failed to focus on the weaknesses of their competitors AT&T, Sprint, T-Mobile & Verizon
.  The big wireless carriers continue to fail & provide quality indoor coverage for millions of customers and cable companies have a unique advantage being able to fix it.  Thus, it wouldn't surprise me to see more cable operator and wireless operator mergers in the future to keep up with Verizon FiOS and AT&T U-Verse who will soon be adding femtocells in DVR's.

Cable operators can fix indoor wireless service through their own backhaul via femtocells or WiFi through their own networks.  There are a handful of femtocell companies that Cox could have partnered with but the best might have been Kineto who offers UMA WiFi for cell phone calls.  Will Cox change their marketing strategy as a new MVNO partner with Sprint selling Sprint femtocells?  We wrote an article back in 2009 outlining why we were excited to see a cable company like Cox get into the wireless services game.  The blog post was titled Comcast and Cox Wireless Marketing Strategy.

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