Throttling vs Network Optimization of Traffic

Data Throttling vs Network Optimization of Traffic

The widespread use of smartphones, tablets and other sophisticated mobile devices – coupled with accelerating consumption of rich multimedia applications such as streaming video, live TV, social media, and instant video chat – is driving operators' evolution to LTE and other 4G network architectures for delivering mobile data services. Bytemobile's latest Mobile Analytics Report indicates that a tablet already generates three times the data volume generated by a comparable smartphone. With next-generation technology, including faster networks and larger devices supporting higher-resolution videos, the data generated from a single YouTube clip could increase by five times. Managing network capacity has become not only the single most important business challenge for operators and many are using different techniques.

Throttling mobile data is a method by reducing the speed of packets delivered to the user on the network.  Throttling is typically done when a user has exceeded the amount of data in a plan or is congesting the network by downloading too much video or content in an area.

Network optimization is a different technique used by the carriers.  It involves caching and compression to reduce the strain on the network.  The goal is to not reduced the user experience while preserving bandwidth on the network.

Bytemobile® Smart Capacity™ platforms enable mobile operators to deliver the best possible experience to their subscribers under all network conditions and to differentiate their services based on subscriber usage. The company's solutions have been deployed in the mobile networks of more than 130 operators worldwide to manage escalating demand for capacity due to video and other rich multimedia content and applications. With Smart Capacity, mobile operators can improve utilization of existing capacity and control operating expenses, while increasing revenue growth and profitability. Bytemobile is the industry leader in video optimization with 50 operators under contract.

Byte Mobile's US customers include: AT&T laptop division, Metro PCS, Alltel, Cricket and Sprint.  Verizon & T-Mobile are not currently customers and may be using a different method of detecting high data volume users and throttling them instead.  MetroPCS is the most widely deployed customer in the US to date.

ByteMobile competitors in include Flash Networks, Open Wave, Cisco, Ericsson, Allot, Sandvine.

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