Do you still listen to satellite because you hate the audio commercials and love the content? One of my favorite applications on the PC, Android, BlackBerry and iPhone has to be Pandora Radio. Considering that 3g cell coverage is less than par in most big cites, it doesn’t help that AT&T, T-Mobile, Verizon & Sprint will have more users competing for data access on its' networks. As a result, the Pandora cell phone reception is going to suffer for a while and will often times be non-existent. I think Pandora eventually needs to start caching the content to prevent dropouts in the music when you enter poor cell phone coverage areas. If that isn't possible will Pandora need to provide its users with an "inverse cell coverage map" directly on the phone to show where cell service might not work?
One concern is that the company relies 100% on advertising for success and desperately needs 3G and 4G cellular reception distribution success. If the company truely is an IPO candidate according to Big Trends in 2010 it will need to become more transparent and helpful to its users and advertisers about where their ads and music might NOT be heard or seen. WiFi seems to be the best answer currently when using Pandora on your phone as WiMax, 3G & 4G are still fragile at best most cities.