Carriers are sending out hyped press releases claiming to expand their network coverage and network speeds on a daily basis. Who is auditing their claims and where do they insist on making claims that are completing false and misleading?
Here is a great example of a press release that is complete marketing fluff. This press release is trying to convey their HSPA+ is 4G to confuse customers yet don't explain how many towers have it and where its available. T-Mobile HSPA+ Network Now Delivers Broadest Reach of 4G Speeds in U.S.. Now HSPA+ network service is available in nearly 50 major metropolitan areas across the country, with the newest additions including Austin, El Paso, Fort Worth, San Antonio, and Waco, Texas; Baltimore, Md.; Baton Rouge and Lafayette, La.; Birmingham, Ala.; Cincinnati, Cleveland, Columbus, and Dayton, Ohio; Ft. Lauderdale and Jacksonville, Fla.; Greenville, S.C.; Honolulu, Hawaii; Indianapolis, Ind.; Kansas City and St. Louis, Mo.; Milwaukee, Wis.; Minneapolis, Minn.; Portland, Ore.; and Wichita, Kan. In addition, T-Mobile has expanded coverage in cities in previously announced metropolitan areas including Los Angeles, New York and Washington, D.C. 4G speeds are now available for customers in Alexandria, McLean and Reston, Va.; Anaheim, Burbank, Glendale, Irvine, Long Beach, and Ontario, CA; Annapolis, Bethesda and Chevy Chase, Md.; and Asheville and Hickory, N.C.
I have a suggestion for you T-Mobile. Why don't you provide more transparency about where you are expanding HSPA coverage on a daily basis on a beautiful coverage map like we do on Deadcellzones.com our T-Mobile coverage map (below)? Is it because you want to make it virtually impossible for media and consumer advocacy groups like us to audit your coverage claims and HSPA expansion progress? Your press hype is ridiculous and your lack of clarity of where you are expanding coverage is too confusing for any T-Mobile customer to understand the value of your daily press releases.
Here is a suggestion. Get specific down to the street level on a map so we can easily see where we can expect faster speeds and improved capacity. Your T-Mobile coverage maps are completely worthless to the average consumer now that dropped calls and data congestion happen more than ever on a daily basis. Provide a map of where you are expanding coverage that would allow customers, employees, service providers, consumers groups and cell phone tower operators to understand where you have invested your resources to improve capacity and connectivity. T-Mobile's senior management team needs to wake up and stop be paranoid about your competition because your lack of clarity and transparency is appalling.
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