This free wireless will help create jobs and enhance service for the struggling carriers who will have a hard time monetizing their customer base with their new 4G and LTE technologies. Free WiFi hotspots are growing 25X faster than cell phone towers and provides sufficient data access for frugal wireless users. Carriers are expecting their existing customers to pay upwards of $1000 per year for high-speed LTE and Wimax access. Other companies like Google would like to subsidize wireless with free advertising thus cannibalizing big carrier subscription-based business models.
Mobile carriers are spending billions of dollars to build out 4G networks and most insiders think that this service will compete with paid. A government-driven solution will help bring broadband to rural areas and may become a low-cost alternative to fixed broadband. Despite the coverage maps that AT&T and Verizon hype there are thousands of rural customers who do not have any wireless access. These areas throughout the US and world have been known as "dead zones".