SEO: How It Changed The Digital Marketing Job Market



As most professionals fluent with the ins and outs of digital marketing will tell you, SEO is an essential skill to master. It completely transformed the job market, and with good reason. Basically, SEO is short for search engine optimization, which is the study or practice of increasing the quantity of traffic to your website or the product featured on a third party’s website by generating organic search engine results. Do you know how typing a search term into Amazon or Google sort of shows up automatically for you? That’s what SEO does - it’s a remarkably intuitive way of understanding the potential customer and how to gear your product or website towards them.

Need some convincing? The following are a few of the tangible ways in which SEO changed the digital marketing job market. 

Increased Focus On Search Engines

The use of SEO technology has undoubtedly encouraged the industry-wide shift on optimizing search engines, to better reflect the needs of consumers. This has proven to have a profound effect on everything from increasing the visibility of once lesser-known websites, services, and products available for purchase on major, virtual big-box websites such as Amazon. The subsequent increase in sales is also significant, meaning that a huge branch of digital marketing now focuses primarily on the use of SEO.

Small Businesses In The Age Of Big Chains 

Once SEO became the digital marketing behemoth we are now familiar with, more and more people have become invested in its utility, including small businesses. The service is definitely possible to use for many different kinds of businesses regardless of their size, and in fact, it has become increasingly crucial to their survival. As a business owner, it is equally important for you to know how much this service would cost. Luckily for you, it’s fairly easy to learn how, just by scouring the internet, you’re sure to come across a reliable resource. SEO prices vary depending on the agency you choose and the kind of SEO campaign you want, it can get a little pricey, but it will all be worth it. SEO skills are highly in demand and one that has profoundly influenced the digital marketing jobs landscape as well. 

Get Paid Well 

If you are already in the game of digital marketing and wondering how to up the ante and ensure that you are paid well, then SEO is definitely the skill to master. As opposed to advertising, marketing analytics, and digital project management, SEO is a much-needed skill that is in high demand, but the required expertise is not always available. Therefore, you could very well be entering a market flush with opportunity. There is a lot of competition in this sector of the industry, and a higher salary is definitely in the works for those who hope to dive in and learn this now an important pillar of digital marketing. 

Have you looked into a blogger outreach service?  The digital world is flush with opportunities as organizations try to bridge the gap between different organizations and online business initiatives.  Digitization is continuing at a rapid pace, and employers everywhere on an international level are on the lookout for employees who can fill in the gaps that will enable them to meet their business objectives while increasing revenue and brand awareness.  

Should Google Buy TracFone?


If Google is getting into the MVNO business why don't they make a run at buying Tracfone and expand quickly?  I have a hard time believing that Google can execute a plan to organically grow an MVNO busienss.  They failed to organically grow their Nexus phone and the Motorola acquisition didn't go so well.

It seems like Tracfone has figured out the discount carrier marketing game and Google isn't exactly a proficient marketing & sales organization.  It's also hard to see the carrier business consolidating any further.  Tracfone has done an incredible job of expanding throughout the last few years.   Companies like Google could vertically integrate a discount wireless carrier nicely to expand their data / local advertising business and subsidize the phones even more.

Google could also disrupt the connectivity business by using their fiber network.  I would also like to see Google get into the "small cell" wifi business as well to compliment their fiber network.  They also have the largest mobile phone operating system footprint with almost 80% of Worldwide phones using Android.  This gives Google a lot of visibility on how wireless networks are performing regionally. Google could easily improve service levels by optimizing the network for their customers.  They could choose which carrier network to use in various regions.

Comments would be appreciated.  

How a Business Can Benefit From Product Reviews



Nowadays, people do not rely on word of mouth when buying products, as reviews have become the holy grail of marketing. There are even websites dedicated only to product reviews. So, whether you own a small business or a well-developed one, you cannot ignore the importance of product reviews in enriching your customers’ experience and helping you maintain the quality of your services.

If you are still unsure about the merit of product reviews, just check the following points that highlight their importance.

Building trust

If your business is still new, then the odds are that you haven’t got the chance yet to make a name for yourself. Do you know what can speed up this tedious process? Product reviews! If professionals and customers alike are singing your praises, the popularity of your business will reach new heights.

The professional product reviewers at iBestReview mention that the more your products get positive reviews, the more trust your business will gain. Additionally, these experts point out that reviews do not only help you get more profits, but they also help customers stay loyal to your business. Customer loyalty is a very important concept when it comes to sustaining any business, as you definitely want your clients to be satisfied enough with your services to deal with your business again and even give you some free publicity by recommending your products to their friends and families. Keep in mind that recent reviews generate more trust, so you should make sure that your products get regular reviews.

Enhancing your rank on Search-Engine results

Without a doubt, SEO, search engine optimization, is one of the most effective strategies used by businesses worldwide to expand their reach. In the rare case that you do not know what SEO is, it essentially means how high your business ranks on search engine results. As you can imagine, the higher your rank is, the more customers will flock to your business.

What does that have to do with product reviews? Well, studies have shown that businesses that are mentioned often in product reviews rank higher on search engine results. So, if your website seems stagnant and only appears on the second page of results on Google, for example, then you should invest a bit in getting more reviews to better your ranking. By utilizing SEO strategies and product reviews, you can expand your client base and attract new customers in no time.

Improving the quality of your services and products

While finding negative reviews about your products and services can be disheartening, there is definitely a silver lining to it. The great thing about product reviews is that they specifically mention what can be improved. By knowing where your services or products fall short, you can improve them, thus enhancing your customers’ satisfaction. Think about it; would you prefer not to know what went wrong and risk losing both old and new clients? Of course not! So, think of product reviews as a way of gauging how well your products are performing.

If you get positive reviews, then great, keep going. But if you get negative ones, use them to enhance the performance of your business. This way, you can enhance your relationship with your customers and humanize your business. Instead of feeling like they are just a way of increasing your profits, your clients will feel that you genuinely care about their satisfaction, which will positively reflect on your brand and sales.

Establishing a strong online presence


You may already have a Facebook page and a Twitter account for your business, but you might notice that you are not getting as many likes or retweets as you are hoping for. This can adversely impact the image of your brand and the traffic your website attracts. No need to sweat it anymore though; by utilizing product reviews and using snippets of them on your social media pages, your business website will soon boom with traffic and you will get more sales and profits. This strategy is especially useful for small business owners who are struggling to get more exposure and expand their client base.

If you want to expand your business and attract more customers, you cannot only depend on catchy tv commercials or word of mouth because these methods are not effective anymore. In 2020, product reviews are one of the most important tools you can have at your disposal. By increasing your product reviews, you can build trust, enhance your ranking on search engine results, improve the quality of your products, and promote your online presence. So, what are you waiting for? Capitalize on this amazing tool and start expanding your business!

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