List of Media Buying & Planning Software Tools

Media planning is usually outsourced to an agency or buying service usually because of the complexity involved in the research and buying processes of online media. It requires a complex understanding of different platforms and how to implement the best combination of media to realize your goals while trying to stay within your budget.  Spreadsheets work ok but doesn't provide a complete solution. Media buyers have a range of online research and planning tools ranging widely in price.  Here is a list of some services.

SRDS, Advantage Software, Bionic Software, Comscore, MediaForce, Google Trends, Think with Google, Media Tool, Ad Ready, Rubicon Project, Outbrain, Ad Roll

Media planning and buying tools aren’t all that’s needed for professionals wanting to deliver a good performance for their clients.  Bluehorn provides a very useful tool Comscore inventory search  to better understand what others are doing and gives you access to unique buying data.  Bluehorn also has a useful invoice reconciliation software service that compliments media buying.  Knowing what invoices have been paid and when is probably the hardest part of the process. 

For media buyers and marketers looking for professional help to handle their advertising campaigns, this list offers a helpful way to determine whether the agency you want to sign up with has the knowledge and scale to deliver the right level of service.

How to Backup and Restore SMS Messages on an iPhone

Backing up your messages is easy, and it has a range of benefits that you can unlock along the way. You can also track your messages and search through them when they’re archived. This is even more so important when you’re transitioning to a new phone and you don’t want to lose valuable conversations.

There are some simple strategies that you can follow to ensure that you’re not losing any of your precious messages. You can also reach out to Apple tech support at any time if you’re not sure, or work with a top iPhone screen repair company to help you get the backup that you need quickly.

Enabling iCloud storage

This is a key first step in ensuring that your SMS messages are being backed up. It’s important to have your iCloud backup enabled so that you can get started in the transition process. The best way to do so would be to tap “Settings” and visit “iCloud.” From there, you can tap on “Storage & Backup.

This will start backing up your content, including your text messages and any pertinent folders and files. If you have many different files and folders, then it may take longer for the entire backup to take place. You may also have to select through multiple options when backing up or delete a few files before issuing a backup.

Restoring on a new iPhone

If you’re restoring saved texts on a new iPhone, then it’s important to use the same Apple account. This will ensure that your data remains secure and that no other phone can use your account and read your texts. You can also enable settings on the new phone, and have your texts ported onto a fresh OS installation.

The initial guide, upon launch, will help you transfer your messages from the iCloud backup. This process may take some time, especially if you have thousands of archived texts and messages. It may even take longer if there are media files attached, as they too get stored upon backing up your messages.

Restoring on an existing device

In order to restore your SMS content on your existing phone, you need to erase current content on the device first. This will help you get a fresh installation in a secure manner. You can also use the backup file as an emergency save file, which can be ported onto the same phone if its memory gets wiped.

To get started, you need to go to “Settings,” and hit “General.” From there, you can go to “Reset” and tap “Erase All Content and Settings.” This will help you get started with a fresh install and a backup from the cloud can be regenerated.

Screenshot critical texts

This is one of the best strategies if you want to gain access to information right away. You can save time by screenshotting your texts and storing them on a local cloud-based device. This will help you keep a record of your important texts, if you may lose your phone.

You can also save these screenshots on your email if you have access to them via a desktop client. You should save these images in multiple email folders so that you can access them if you lose the password to one. Screenshots can also be accessed from any device, thereby allowing those outside the Apple ecosystem to gain access.

If, upon going through your messages, you notice that someone’s been texting you from a number similar to yours and are worried that you may have been hacked, then you can look them up using online portals. By leveraging services that help you find sms senders, you can get more details about the sender directly. This can help you in critical situations.

When it comes to backing up your phone, the process is fairly simple. It's always important to ensure all security protocols are taken to ensure your number and personal information aren't ever compromised in the process.

6 Easy Ways to Boost Your Mobile Phone Signal

Since the mobile industry is very big and 5.13 billion people have a mobile phone which is 66.53 percent of the whole population, we see new technology developments every day. Mobile phones have become essential in our everyday living and they offer many different features, but they are primarily built for making and receiving calls and they require cellular service.

Unfortunately, not all people experience stable signals all over the world which makes things harder for them in order to communicate. Image you want to send a message, watch a video or bet online in the NFL matchups and you can’t because there is no connection.

It is extremely frustrating when you have to find a more stable signal to make/receive calls or connect to 4G where you have to wait to send something. Basically it is unacceptable to have weak connection in this day and age.

In this article, we are going to go through some of the ways that can help you boost your mobile phone signal. Most of them are pretty simple and yet very effective in order to strengthen your connection.

1.      Clear Objects in The Way

Of course, for every connection, there has to be a mobile phone tower where the device communicates and gets the required connections. Sometimes when you are surrounded with items it is hard to establish stable connections just because of the signal blockage. When people are going toward a window or raise their phones, basically they are trying to reduce the interface between the mobile tower and the device in question.

Try to remove any obstacles that interfere with your connection to the mobile phone tower, avoid standing beneath tall buildings and electronic and metal objects also have effect on your connection.

2.   Keep your Battery Full

Having enough juice is required in order for your phone to find a signal. Battery level is also very important for keeping a stable signal on your mobile. That is why you might experience cuts and glitches on calls when you have a low battery. You have to keep your devices charged all the time in order to boost your chance for establishing a stable network connection.

3.      Hold it The Right Way

Yes, even at these sophisticated times you can still block your antenna signal by holding your phone the wrong way. It seems like long time ago, but before smartphones all phones had external antennas which were a vital part of the device. Today, most smartphones have integrated an antenna which is becoming harder to indicate where your antenna is. There are some holding positions that can lower your signal, for example, when you hold your phone in landscape position, your hands can block the connection to your nearby antenna.

4.      Use Wi-Fi Connection

You can always use a Wi-Fi connection to make calls and also connect to the web. If you already have landline internet, you can use your Wi-Fi connection to help boost reception service. Most smartphones have this feature available and it is necessary when you live in low signal area.

5.      Get Mobile Phone Signal Booster

As in any network connection, there is a device that can boost your signal and reach a greater distance. Almost every mobile signal booster will connect to cellular signal no matter how weak, and boost it by 32 times. They require a separate article in order to explain how they work.

Most signal boosters are a piece of hardware or software that can connect to your home Wi-Fi and boost your cellular connection. Sometimes it might be a considerable investment for you, but also it might be your best bet in order to establish a stable cellular connection.

These are some of the methods to use in order to boost your mobile phone signal. Some places in the world are not covered by network antenna nearby so there is no chance of getting a connection. For those particular times, it is best if you use satellite phone connection. However, improving your home signal connection can be an easy process and drastically improve the quality of your calls.

Muffled iPhone Microphone but Speaker Works? How to Fix

Use Data Only on LTE

Cellular Data Enable LTE Off or Data Only

When making phone calls on your iPhone do your callers complain about your voice being distant or muted?  Does your speaker sound ok but your normal microphone sound horrible?  

Many blogs claim this is a hardware issue and you should fix or upgrade your phone.  However, this is not true and probably a scam to get you to upgrade your phone.  Here is how to fix the problem disabling a voice over LTE on your phone.  

We discovered through the help of Apple tech support that using data only over Enable LTE helps improve audio call quality.  For some reason voice over LTE might not work well on iPhone 5, 7, 8 and even new models.  

Here is how to test if turning off VOLTE will help improve your call quality.  

1)  Test your microphone with the voice memo app on your phone

2)  Go to cellular data and turn on data only on Enable LTE

3)  Test a voice call and test a Facetime audio only call.  

This should help you fix your voice quality on your phone without having to upgrade to a new phone.  

According the the Apple tech support person this LTE voice problem happens with all carriers. 

International Call Forwarding: Stay Connected Even When You're Traveling

Many years ago, before technology had graced us with its amazing tools, traveling abroad had a lot of setbacks when it came to communication and international calls. But things have changed now as there are a lot of great and beneficial services where you can call overseas easily. Take a look below at what you need to know regarding international call forwarding.

It's Possible With The Right Provider

If you do your research right, finding a good international call forwarding provider will allow you to forward incoming calls to your mobile phone so that you can pick them up wherever you are in the world. So be sure to find one that can help you achieve anything with international call forwarding, phone number forwarding, or a close variant of services. It's the perfect tool for every businessman, entrepreneur, and salesperson; you can use it to your advantage in your line of work. The number of deals, calls, and negotiations that you can do if you tend to travel a lot would be tremendous and highly beneficial.

The Benefits A Provider Can Offer You

When you travel abroad, sometimes it's difficult to get your phone to work out of your country. This forces you to pay a lot of money in getting a new phone or buying a new SIM card. But a call forwarding provider can make all that hassle go away. People will dial the same toll-free or local number they always do, and you are reached on whatever phone number you're using while traveling. 

Not to mention the different features you could get; there are three basic call forwarding which include all calls, forward on busy, and when you choose not to answer after a predetermined number of rings. Also, there is usually no expiration date on your account balance after setting it up, and you can top off your credit online. 

Don't Forget About The Time Zone Change 

Obviously, on most of your travels, you'd be taken to a different time zone, so it may be worthwhile to change the call forwarding hours on your phone extension. It's smart to do this because now your calls will only be forwarded to you during the hours that make sense in the country that you're in. You can even change the time zone on your phone extension to adjust your call history and voicemail timestamps for your location. It would make things a lot easier for you.

It's Great For Business

It can allow your business to establish a virtual presence in a specific market to receive phone calls. It will automatically forward all your incoming calls from a certain country to a designated destination phone number anywhere in the world. The great use that can come with this is owning a local or toll-free number in a foreign country and forwarding calls back to your landline or cell phone. And one of the biggest advantages countless businessmen would have is that the landline or cell phone can be located anywhere in the world, allowing you to have a virtual presence in any market you choose.

Be Careful With The Charges

Even though most providers give you a chance where you can try the top call forwarding service with a 30 day risk-free plan, you have to be sure that your carrier does not charge for each call that is forwarded. Some rate plans may assess a one-time, or per minute surcharge. And that can be annoying if done frequently.

Do I Need a Specific Software on My Phone?

In regards to the different handsets and call forwarding connections, most smartphones and a lot of the older handsets will allow you to enter call-forwarding codes directly from the keypad. You just need to make sure you have network access at the time, and there is no special software that is required on the phone to make it work.

What Happens If They Aren't Forwarded?

In the off-chance where you don't forward your calls and your phone is turned on in the country you're in, then your call will be reverted to voicemail after a preset number of rings if you haven't answered. When that happens, you will generally be charged for a toll call from that location where your phone is to your original home carrier.

This service has helped thousands of people worldwide, it's something very beneficial and it can save you a lot of money on free international calls. It's highly recommended that you apply for this kind of call forwarding, especially if you're a frequent traveler.

Amazing Things You Can Do With A Smartphone

In today’s modern society, pretty much everyone owns a smartphone or some sort of smart device. There are tons of things you can do with a smartphone, besides just texting or making calls. However, with millions of apps available in the Apple App Store and Google Play, it can become confusing knowing exactly what your smart device can do. To help you get the most out of your smartphone, here are some amazing things you can do with it today.

Track your health

Your smartphone is a powerful tool for collecting information based on your health. The app Instant Heart Rate takes readings of your pulse by using your camera to detect color changes in your index finger. This data is then converted into a simple graph so you can monitor and track your heart rate over a period of time. This app is particularly useful if you have a medical condition like diabetes or heart disease that requires you to monitor your heart rate closely. You can also easily track your diet and exercise on apps like MyFitnessPal. This allows you to record your food intake and also provides useful tools like nutrition barcode scanning, motion sensors, and connections with activity-tracking devices.

Provide entertainment

There are hundreds of apps on your smartphone that can provide entertainment. You can use social media apps to connect with your friends and family and learn about current affairs. Watching free videos on YouTube is another popular source of entertainment on smartphones. The Youtube app is free to download and can provide endless hours of entertainment. There is also a massive selection of fun games available to download on your smartphone, and many of these are free! You also have the opportunity to play exciting online betting games on your smartphone and have the chance to win huge jackpots instantly. Many online betting sites offer amazing promotions and deals when you sign up - check out this great promo info at Unibet.

Diagnose your car issues

Gone are the days where you would have to go to an expensive car mechanic every time your car experienced any kind of problem. Now, with the help of car apps, you can easily diagnose car issues yourself from home. This saves you spending hundreds of dollars going to a car mechanic just for them to tell you there’s nothing wrong. You simply plug your smartphone into your car's diagnostic port, and the app will then be able to diagnose any issues, and some can even give you an estimate on the repair costs. These apps can also be used to give you advice and guides on important car maintenance like how to change the oil, remind you where you parked, and alert your loved one if you are in an accident. 

Owners of smartphones benefit from hundreds of apps that can improve their daily lives. Make sure you research what new apps are available so that you can get the most out of your smart device.

How to Tether an iPad to any 3G, 4G & 5G Phone

Since the iPad was first released, sophisticated users have been getting smart to avoid unnecessary additional data costs by tethering 3G phones to the iPad when a Wi-Fi signal is NOT available.  Android smartphone users have it easiest tethering ipad to a 4G phone, especially on T-Mobile. Not a surprise to see that AT&T has not been very consumer-friendly to iPhone users and has made it very difficult for their data subscribers on the iPhone to tether any devices to their 3G service.  However, the Wi-Fi-only iPad oan be used on the 3G network of any carrier to avoid purchasing another expensive data plan if they are already on Sprint, Verizon, T-Mobile or a smaller regional carrier. So here is a great option especially if your carrier never intends to cap your data plan.  Android users will likely be the heaviest adopters of this since most are already on other networks.

How to Transfer Photos From Your Dead PC to Your New One

We’ve all experienced this terrible, panic inducing moment: you press your computer’s power button and absolutely nothing happens. Your computer is completely dead.

Replacing your computer can be costly, especially if your warranty has expired. It’s massively inconvenient, especially since most work these days is completed on a personal computer. But what really makes this moment terrible is that suddenly, all the files you took for granted are inaccessible. Your important documents, your downloaded music, and most importantly, your photos are gone forever.

Or are they? Though it may seem daunting, it is possible to retrieve files from your dead computer. It’s even possible to do it yourself in the comfort of your own home.

On a PC

The first step in retrieving your data is to determine whether the problem is with the software or the hardware. Make sure that your computer is plugged into its charger (if it’s a laptop) or that the monitor is connected (if it’s a desktop). Then, hold down the power button until the computer shuts down. Push the power button as if you were turning the computer on again.

If for even the briefest moment, the computer turns on, then you might have a software problem.  If your computer doesn’t respond when you press the power button, there’s likely something wrong with the hardware. If you have little experience with where the problem lies, you should consider hiring a professional to attempt a computer repair.

Unfortunately, your files may not be recoverable. If the hard drive has died, you may not be able to recover the data unless you’ve kept regular backups. However, if the hard drive is salvageable, you can insert it into your new computer or use an external drive bay to extract your photos and files.

You can purchase a SATA-to-USB adapter to help you through this process. When you power on your new PC, you can copy the files from your old computer’s hard drive to your new computer’s main drive. Plug the SATA end of your SATA to USB adapter into the hard drive. Then, connect the USB end into the USB port of the new laptop.

When you boot up your new computer, open the “Computer” tab. Open up your old hard drive by clicking on its icon. Then, find the folder where your photos are stored. Copy that folder over to your new computers’ internal hard drive, and you should be good to go.

On a Mac

If you own a Mac rather than a PC, extracting your files will be a different process. You can recover your lost photos by creating a bootable USB drive of macOS and using it to reboot your dead Mac. Then, using data recovery software, you can retrieve your photos.  

Preserve your photos for the future

Losing all of your photos, even temporarily, should serve as a wakeup call. It’s time to back up your files, in one format or another.

Online storage: Consider saving your files in an online database. DropBox offers free accounts that can store up to two gigabytes worth of files, while DropBox’s “Plus” plan offers two terabytes of storage space (2,000 GB). That’s plenty of room even for the most prolific photographer.

Google Drive also offers free storage for up to 15 GB of files. For the occasional picture taker, this may be a very good option. In the event that your computer fails again, continuously uploading your pictures into an online database will ensure that you don’t lose anything of value.  

As artwork: While backing up your photos may be an obvious way to save your files for the future, you may want to consider investing in canvas photo prints. Using your own photos as art pieces for your home will help preserve your pictures in the future. Plus, you’ll have a beautiful home gallery that celebrates your memories!

Losing the use of your computer doesn’t have to mean losing your photos and important files forever. Just follow these simple steps and your cherished memories will be safe.

AT&T Mobility CEO Ralph de la Vega Executive Compensation

Ralph de la Vega CEO of AT&T Mobility Made $11 Million in 2010

The CEO of AT&T Mobility makes $10 million dollars per year. See the latest numbers of Ralph de la Vega's Compensation for 2010 from Forbes.  Ralph took a modest salary of $820,833 and other stock bonuses that grossed him exactly $10,894,670 in 2010.

Ralph de la Vega was the former CEO of AT&T Mobility, which is the mobile phone division of AT&T Inc. He held the position from 2007 to 2016. During his tenure, de la Vega played a significant role in expanding AT&T's wireless business, including the launch of the iPhone exclusive partnership in 2007.

Under de la Vega's leadership, AT&T Mobility experienced notable growth, expanding its network coverage, and launching initiatives such as the deployment of the 4G LTE network. He also oversaw the acquisition of Alltel's wireless assets and the integration of AT&T's wireless business with its wireline operations.  

How does this compare to his superior Randall Stephenson's executive compensation who took home $27 million in 2010.  Sounds like a wonderful Ponzi scheme to me or a house of cards that is waiting to come crashing down has also paid out $10 billion dollars of dividends to shareholders.   See the details of Ralph de la Vega's compensation in 2010. 

Salary	$820,833.00
Bonus	$0.00
Restricted stock awards	$4,000,024.00
All other compensation	$96,850.00
Option awards $	$36,513.00
Non-equity incentive plan compensation	$1,700,000.00
Change in pension value and nonqualified deferred compensation earnings	$4,240,450.00
Total Compensation	$10,894,670.00

90% of iPads Sold Are WiFi Only

90% of tablets sold are WiFi Only

Are these articles why Apple's stock is starting to lose momentum?  Fear of Apple cannibalizing their high margin cozy carrier relationship business by selling WiFi-only iPads?  Read these articles published by DeadZones.com predicting this in 2011 . . .

AT&T & Verizon Shoot Themselves in the Foot

WiFi Only iPads Cannibalizing Apple Margins

iPad 3G vs Wifi Cost Comparison

What is Cell Phone Data Throttling?

Why 4G Data May Download Slow

Why Data Caps Are Killing iPhone App Market

Does Your School Have Cell Phone Service Problems?

Do Schools Block Cell Phone Signals? 

We were interviewed today by CBS TV in Fort Lauderdale, Florida which is doing a news story on cell phone coverage in schools.  They were asking questions about whether schools block cell phone signals in schools or whether cell coverage is just a factor of the cell phone tower being located too far from the school.  

The cell phone coverage in each school depends on a lot of factors.  

1)  Does the school block signals using a cell phone signal jammer?

2)  How far is the school from the nearest cell phone tower? 

3)  What material is the building made out of concrete, steel, or wood?

4)  Are hills or trees blocking cell phone signals?

5)  Does the school allow students to make phone calls and send text messages over WiFi when a cellular signal is not present?

6)  Has the school installed cell phone DAS antennas/repeaters?  

7)  Does the school have adequate WiFi coverage in every classroom and location throughout the school campus?  

Here is another community in California concerned about cell phone towers causing cancer on school campuses.  Sprint actually removed a cell phone tower on campus because it was thought it could have caused 4 cases of cancer. 

Please add your comments to this story below about cell phone coverage and policies in your school.  What are your thoughts about having cell phone coverage in the school?  

Southwest Airlines Request A Call Back Has Major Problems

Southwest Automatic Request A Call Back Has Major Issues

For several years Southwest has had a problem with its automatic call back feature.  Instead of waiting on hold for 5, 10 or 20 minutes call customer service at their phone number 800-435-9792 it gives you the option of calling you back.  When the system does call you back and you follow the instructions to of hitting any key when " " is on the line.   It just hangs up.

I have even experimented with turning WiFi calling off on the phone and the problem still persists.  I also added the Southwest 800 number to my phone book so it wouldn't be blocked.  The reason I am writing about the problem is that apparent customer service is aware of it based on this discussion Serious Problems.  Yet nothing has been done to fix the issue in the last two years.

I assume Southwest is a problem outsourcing their call back feature to a third party telecom company.  I would like to know what telecom company is providing this service and would love to call them out also in this blog post.  Southwest always has had great customer service and this happens to be something that does not seem to be getting resolved.   I would bet AT&T and/or Verizon are providing this 8000 call back service and scamming Southwest by dropping calls and then charging them for each call.  Wouldn't put it past them to do this.  

This hangup problem has occurred with me several hundred times and it's annoying and wastes my time.  The problem seems to happen most when the wait is longer than 10 minutes.  Please chime in below under discussion and let us know if you have had similar issues with customer service.

I am also a huge fan of Southwest Airlines and think they are light years above every other airline by far.  I think their customer service is amazing when you can reach them and love their credit card point system.  Hopefully, enough people will read this post so they can do something to fix the problem.  Comments appreciated.  

How Famous Youtubers are Earning Money

It is possible for a young person today to earn millions of dollars annually, thanks to YouTube’s partnership program. Back in 2018, Ryan Toys Reviews - a five-year-old YouTuber who makes videos that review different toys – became the top earner, profiting $22 million from his videos. It started to gain the interest of a lot of people as to how it is possible for young content creators to earn that much, considering that all they need to do is to make videos and upload it on the website. Back when YouTube was acquired by Google, vloggers who have made a following on the website were informed that they will be entitled to monetize their content. Monetization allows videos to generate money per advertisement created, and it is possible with the integration of Google Adsense with YouTube.

With a reliable internet service provider like Suddenlink, many vloggers in the United States started creating their videos and editing it to gain more attention. Channels began to grow as more people became interested in subscribing to their favorite YouTubers, and more videos were made in a shorter span of time. In the end, those who had the most number of subscribers had the most advantage in dominating the YouTube Partner Program. However, YouTube manages to change the rules every few years, and those who are earning money through the monetization of their videos would sometimes receive various amounts. The total earnings that each YouTubers make depend on a lot of factors, and they do not earn a constant amount.

There are rules to be followed if someone wanted to become a YouTuber who makes videos for a living. The first requirement would be creating a YouTube account or a Google account, and once your account has been verified by either YouTube or Google, you should go straight into your channel and review the settings. Make sure that you check the box which will automatically monetize your videos. The next thing that you have to do is to visit the Google Adsense website and review the settings. This is where you will be putting information like how you wanted to get paid and the bank of your choice. Once you managed to set it up, you can start shooting your videos and uploading them into your channel to start earning money.

The first thing that you need to do is to increase the number of subscribers who are tuning into your channel. The secret to increasing your subscribers would be adding a "Subscribe" plea on your videos to remind the viewers to subscribe. You can also ask your friends and family members to subscribe on your YouTube channel to get your subscribers tally a kickstart. Once you managed to earn your first few subscribers, work hard to gain additional people who would be viewing your videos. Once you are able to create a huge following, like 10,000 subscribers, try to make daily uploads so that the subscribers will be enticed to watch more of your videos. The next thing that you need to work on is increasing the views on your videos. This part requires a lot of luck, and you should think about the strategies on how to make a video go viral, like having a fast internet service to monitor directly how the views are unfolding. Watch tutorials available on YouTube and read blogs online to see how others made it possible for their videos to go viral.

Once your video goes viral, and it managed to produce millions of views, expect your earnings to skyrocket. You can check your channel dashboard quickly if the internet signals are strong and see how your video is performing. If you allowed the video to be monetized, there should be a green dollar sign right next to your video thumbnail, showing that your original content is earning money. If your earnings reached up to $100 a month, you will be receiving a paycheck from YouTube, and it could be in the form of electronic money transfer to your bank. The cycle would continue for months, and it should encourage you to create more videos and uploading them online. However, remember that there are rules that you need to follow when monetizing your videos, and one of the most dreaded rules imposed by YouTube would be preventing other people to steal content and copyrighted materials, so make sure that all of the materials used in your video is 100% original.

Are LTE Phone Batteries Ready for Primetime?

LTE (Long-Term Evolution) technology has been widely adopted in smartphones for several years now, and LTE phones have become the standard for cellular connectivity. In terms of battery performance, LTE phones have made significant advancements compared to earlier generations of mobile technology.

LTE technology itself is designed to be power-efficient, allowing for faster data speeds while minimizing battery drain. However, it's important to note that the battery life of an LTE phone can still vary depending on several factors:

Network Conditions: The strength and quality of the LTE network signal can impact battery life. In areas with weak LTE coverage, the phone may consume more power as it constantly tries to establish and maintain a connection.

Data Usage: Activities that require continuous data transfer, such as streaming videos or using data-intensive apps, can consume more battery power on LTE phones compared to basic tasks like making calls or sending texts.

Display and Usage Patterns: The display of a smartphone is often one of the most power-hungry components. Extensive use of the screen, especially at high brightness levels, can contribute to faster battery drain.

Background Processes: Some apps may run in the background and use cellular data, leading to increased power consumption. Managing background app refresh and restricting unnecessary background activities can help preserve battery life.

Manufacturers continually work on optimizing the power efficiency of their devices, including LTE phones, by improving hardware design, implementing power-saving features, and refining software optimizations. Advances in battery technology also contribute to better overall battery performance.

While LTE phone batteries have come a long way, the overall battery life and performance of an LTE phone depend on various factors, including usage habits, network conditions, and the specific phone model. It's always a good idea to be mindful of your usage patterns and implement battery-saving practices to maximize battery life, such as adjusting screen brightness, managing background activity, and utilizing power-saving modes when necessary.