Google's First Big Mistake Might Be Betting On The "Femtocell" Dream

Google says it is leading a $25 million investment into a U.K "Femtocell" company, Ubiquisys, which is developing hardware that lets cell phones run on home WiFi networks. In other words, it helps carriers move some of their data traffic away from their own cellular network, onto a home’s local area network, or the so-called “edge.”

Here is some industry scoop from our friends at Spotwave. Femtocell technology continues to experience media hype and delay in commercial availability. In addition price is anticipated to be relatively high based on implementation costs, handset requirements and network complexity. The key issues are related to frequency planning – managing the impact on the macro network, phone compatibility, synchronization (CDMA, W-CDMA), hand-off procedures, and very importantly, backhaul (access, security). Solutions to these issues generally require system-wide changes to be made by a wireless carrier planning to use the technology which slow down the wide-scale deployment and market acceptance of these offerings. The same issues faced service solutions based on Wi-Fi enabled phones, which have been available for several years now but have not had much impact in the market.

Spotwave’s proven offerings, which always maintain carrier network integrity, are compatible with any type of phone and provide a high-performance, cost-effective and future-proof approach to the issue of improving in-building coverage for subscribers at home or at work.

Sprint Terminating Annoying Customers

I once again have to laugh at the stupidity of a U.S. carrier to actually terminate customers who call too much with problems. I am not surprised because we have all been conditioned to tolerate horrible customer service from the telecom industry. U.S. based carriers are the ultimate marketing spin doctors and constantly point the finger to someone else and don’t solve problems. I guess if you don’t want to be flagged as a problem customer you must limit your calls to less the once every other month. I might suggest looking at some of the non-U.S. based carriers who have a customer centric mentality and are looking to steal customers. See the story here.

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