Enterprise SEO: How Much Should It Cost?

enterprise seo
Compared to traditional SEO services—that is, SEO that caters to small businesses and mid-size companies—enterprise SEO is more complex. Large organizations need to maintain a much more intensive online presence and it takes a great deal of time, money, and effort to maintain peak positions in the search results.
So, if enterprise SEO takes more effort, shouldn't it cost more money? Here are some of the ins and outs of search engine optimization for enterprise businesses and just how much you can expect to spend.
Enterprise vs. Traditional
If you want to break it down into simple parts, SEO services for enterprise companies imply operating on a larger scale than small business engine optimization. Global brands may be trying to reach millions of potential customers and could possibly have dozens of social media pages. Compared to a small business, an enterprise will also face some unique challenges:
  • Maintaining scalability: Enterprise websites require solutions that can expand alongside enterprise SEO needs. On-page SEO and page optimization become much more intensive. Instead of an SEO consultant, enterprise websites often rely on an entire SEO team.
  • More moving parts: With smaller companies, it's easier for a business owner to see what's going on and when. A small business may be monitoring a handful of keywords. An enterprise SEO company is like targeting hundreds or even thousands.
  • Holistic strategies: Where a smaller company may be able to focus strictly on keywords, an enterprise SEO strategy needs to factor in much more. An enterprise SEO audit will take search engine result pages, keywords, organic traffic, social media, and on-page optimization.
  • Intensive reporting: Small business owners can often distill their organic search traffic down to a condensed, easy-to-read report. An enterprise SEO solution will likely have to compile numerous reports, white papers, and performance markers.
These are just a few of the major challenges that face enterprises. When you start to factor in other facets of digital marketing such as social media marketing, case studies, and email marketing, and you can imagine just how immense a task enterprise SEO truly is.
So, how does an SEO firm set a price point based on all of these factors? And how do you choose an enterprise SEO firm for your business?

Enterprise SEO Service Provider Costs

Choosing an enterprise SEO platform shouldn't simply boil comparing expenses and aiming for the cheapest SEO team. That's perhaps the best way to ensure you "get what you pay for." Instead, look closely at costs versus services rendered to find an enterprise SEO solution that balances the two effectively. Frequently, an enterprise SEO firm can cost between $11,500 and $25,000 though there are always SEO services outside of these values.
It's a great idea to ask yourself a few questions when reviewing SEO agency costs:
  • Is the SEO strategy comprehensive enough to justify the overall price?
  • Is the SEO strategy tailored to your specific market?
  • Does the SEO company include other add-ons outside of search engine marketing?
  • Does the SEO company have an extensive history of working with enterprise websites?
  • How much of the enterprise SEO strategy relies on social media marketing?
  • Is the cost in alignment with the location?
  • Can you buy SEO backlinks?
On top of this, you need to ensure your chosen SEO company follows best practices when providing enterprise SEO services.

The Bottom Line

Ultimately, the cost of your enterprise SEO strategy should reflect the amount of effort that's going into it as well as the results. Enterprise SEO encompasses much more than simply reaching potential customers and tweaking on-page SEO. It's complex, sensitive, and massive in scale. If you find an enterprise SEO partner that can comfortably handle this, you're in business.

5 Uses of Hunting GPS That Will Surprise You


This is an era of technology with smartphones, and a lot of new devices coming every now and then. GPS is one of the most useful and amazing things for mankind. We all use GPS in our phones, car system, and even in smartwatches. We all use it to move ahead in the right direction. A GPS is an abbreviation for Global Positioning System. It is used to determine your location on the globe with the help of satellites. The GPS is made up of three parts: the satellites, ground stations, and receivers. It has definitely made our lives easier and prevents us from getting lost in an unknown place.

Our vehicles and smartphones do have GPS and stay with us all the time. But what if your battery dies or you lose your mobile phone? Suppose you go for a trek or hunting adventure. Now you are in the middle of nowhere and your phone dies, and you have no idea which direction to go next. What will you do to survive? Hence you should not solely depend on your smartphone devices. But Do not worry, here comes the handheld hunting GPS to the rescue. Smartphones indeed have brilliant technology and use, but it may not be reliable for your camps, treks, or hunting adventures. We will tell you five awesome uses of hunting GPS.

You should always read handheld GPS reviews before buying any Hunting GPS

●       The first main and most obvious function which it performs is tracking down your trail. It will show the direction towards the right path. It will tell you how far you are from home, public transportation road, or where your hunting ground is. It tells you everything about your location, including latitude and longitude. Most of the hunting GPS has a built-in compass, but if yours do not have it, then you must have a separate compass with you. As you would not want to go to the west when you have to go to the north, so do check your compass beforehand.

●       When you go hunting often, you may miss the perfect shot, or the death of the animal may not be on spot death. Hence, the animal may run away until it succumbs to its injuries. Therefore you might need to chase it further. Chasing by the trail of its blood may not be easy. Hence you can use your hunting GPS for finding your way to another hunting ground. It will help you navigate through different parts or hunting grounds and even come back to the original spot.

●       A big use of hunting GPS is for scouting. When you are in the middle of nowhere or when you enter into an unfamiliar land, you can use hunting GPS to guide you in the right direction. You can also mark any location on the maps. You can mark your original location or base camp and move back safely using hunting GPS. Apart from marking a location, you can also name that particular point. For example, you can name it “base camp” or “Hunting spot one,” etc.

●       In the land of trees, it is hard to point out the exact and desired location. You can use trees to mark as flags to indicate some spot or location. Even if it's dark now, you can easily figure out your way in the correct direction. You may be done with your hunting adventure. But these marks will stay in the records of your hunting GPS. So if you visit the same place next time you can use these marks. They can also be erased anytime if you no longer need them.

●       Some GPS hunters also have a feature of giving alerts. They give you alerts about your hunting tools and if your hunting vehicle needs servicing. It will give you alerts for getting your vehicle fixed or get it serviced.

●       The hunting grounds or mountains or wherever you are planning your adventure may lack the cell towers. You are more likely not to receive proper signals or maybe no single at all. Again your GPS will rescue you. You can use GPS for sending information to your loved ones. It can be used to send information to authorities or signal for help in case you get stuck or injured. This will help you with extraction and get you a safe home.

GPS is a precious tool for hunters and anyone going on an adventure. Even though you want to have a rough and tough adventure, not using a GPS would be a foolish act. It helps you a lot all the time and in times of emergency. While buying a GPS, make sure it uses an authentic data source, has a long battery life, topographic maps, good display, and screen. Having an option for emergency features is also good. You just need to send them a signal, and rescue teams will track you down if you need it. Always make sure to carry extra batteries. Hunting into the wild is a risky adventure; hence carrying a GPS will be useful and safe.  

Cell Phone Tips to Prepare for Hurricane Irene


How to prepare for the next hurricane disaster?  Does your family have an emergency communications plan for when you cannot reach your friends and family with cell phones because the network is jammed?  Cell phone operators cannot prevent the worst from happening and consumers and small business owners should be prepared before and after the storm hits. Here are 10 tips that should help you be prepared for the worst during a disaster.
  1. Have a two phones ready possibly from two different carriers. One corded or landline phone and one mobile phone. The landline phone is critical because it is not dependent on electricity in the case of a long power outage.
  2. Make sure all of your local emergency contact numbers and e-mail addresses are in your mobile phone. Police department, coast guard, fire station and hospital, as well as your family members.
  3. Keep your cell phone batteries charged at all times and keep an extra on hand. Have a plan to charge your battery in case of a long power outage using your car charger or generator.
  4. Keep your wireless phone dry in a dry pack or waterproof housing. If you phone gets wet or is exposed to excessive humidity you might not be able to use it.
  5. You can track the storm and access weather information on your wireless device but don't use too much phone battery power or data on the phone to jam the network. Try not to upload or download a lot of video during the storm.   Thousands of homes will lose power during the storm and if you have a wireless device that provides access to the Internet, you can watch weather reports through mobile TV.  
  6. Download one of the many weather apps if you have smartphone to track your local weather Accuweather, Weather Undergound and Weather.com are some of the best apps to see the radar.
  7. Have a camera and video phone on hand to take and send photos and video clips of damaged property or people in need of emergency help. It is also helpful to document the damage for your your insurance company.
  8. Use location-based mapping technology from Google and other services to help with evacuation routes or avoid traffic congestion from downed trees or power lines. Download and use location based friend applications to track a family members and friends on wireless device in case you get separated.
  9. During an emergency cell phone networks are typically jammed by multiple people trying to use their phones at the same time. The increased calling volume or data traffic on the network can create network congestion, leading to a "fast busy" signal on your mobile phone or a slow dial tone on your landline phone. If this happens, hang up, be patient and wait several seconds and then try the call again. This allows your original call data to clear the network before you try again. Keep non-emergency calls and usage of video uploading and downloading to a minimum. If there is severe weather, chances are many people will be attempting to place calls to loved ones, friends and business associates.
  10. Use text messaging as much as you can during an emergency as messages may go through more quickly than voice calls. Text messages require fewer network resources and will get priority before voice calls.
Cell phone carriers do recognized the risk of their cell phone towers going down during an emergency and typically send out emergency teams and boost capacity in the area with additional towers.  This usually includes the installation of back-up generators at cell sites and switching facilities. They also try and locate critical communication equipment in less vulnerable areas and try to upgrade copper wiring with fiber optic cable. Also, elevation of switches on the network above expected flood levels and extra protection of physical facilities against flooding is also important.

Phil Falcone of LightSquared is my Hero


Phil Falcone of Harbinger Capital Partners has invested billions of dollars into building a satellite wireless 4G network that will disrupt the the large and corrupt incumbents AT&T and Verizon who want to crush him. These incumbents are making false claims and a gross misrepresentation of facts in the marketplace. Verizon and AT&T are not competing fairly once again by using their unfair lobbying strength in Washington to create obstacles for innovation. The incumbents are using their power to stamp out a new entrant into the marketplace. Is it ironic that the chief lobbyist for AT&T and Verizon in Washington is also the head of the GPS Council? Smells like corruption and a PR spin to me.

The ridiculous drama surrounding LightSquared's attempts to launch its terrestrial/satellite network continues to unfold in the court of public opinion, and more importantly in the halls of the FCC. The corrupt FCC is in the midst of trying to decide if LightSquared should be allowed to commercially launch its satellite cell phone service. There is some minor evidence that the spectrum to be used will cause interference with commercial GPS systems that do not have proper filters. LightSquared has said that the interference issue is being caused by GPS devices not equipped with the proper filters, and in addition has filed a new spectrum plan that would see the company initially use a different chunk of its spectrum in order to reduce interference issues in the near term.

See this video on Light Squared from RCR Wireless

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