10 Reasons Why AT&T's iPhone App Fails
This image is just one of the many reasons why AT&T's "Mark the Spot" iPhone app is a failure to customers and the wireless industry that services the telecom giant. One would believe that as an iPhone user, telling AT&T where their coverage stinks will help fix their coverage problems but most believe including me it is far more of a PR tool than anything. AT&T claims they are generating lots of data each month from the "Mark the Spot" app but here are ten reasons why ultimately it fails to meet customer and industry expectations.
- Fails to report dropped call, failed call, no coverage, data failure, poor voice quality if no data or cell coverage available regardless of GSM signal strength
- Fails to report the coverage problem indoors or do not have a view of the sky
- Highly protective of complaint data and does not share with customers or public
- Only works on the iPhone and maybe Blackberry soon (i hear)
- Data generated is concentrated in major metropolitan areas and neglects rural customers
- No incentive for the customer who contributes data (rebates, femtocell, microcell, free service)
- No feedback loop if the data is being used to actually fix coverage or just thrown into the trash
- No published summary of users contributing the data and volume of complaints
- Infrastructure service providers are developing their own apps and begging for the data
- AT&T does not accept customer complaints on their own web site ATT.com & management has endless amounts of excuses why they will not license our data.