This NFL deal with Verizon is worth about 50% more than the NFL's previous mobile distribution deal with Sprint, which was valued at $120 million. Last year, the NFL signed a new four-year deal with satellite television provider DirecTV worth $1 billion annually, or 40% more than its previous contract. DirecTV has exclusive rights to Sunday Ticket, which allows fans to watch every NFL game on Sundays. Extensions of existing deals with deals with Fox, CBS and General Electric Co.'s NBC Universal unit included increases of less than 5%. Read more in WSJ
You also may have notice these commercials on NBC's Sunday night football (see video below) and for the average person who knows what it means to be on the "most advance network in the world"? After all the US is embarrassingly five years behind the rest of the world and I wouldn't promote this fact because TeliaSonera is actually the largest 4G LTE network in the world. Verizon has also wasted an entire NFL season promoting a 4G LTE network that is not even available yet and phones are not expected to launch until 2011. Is January and February a good time to promote the launch of your new phones after the Holiday? Another Verizon Wireless dirty little secret is that your current 3G Verizon phone will not work on the new network.